Tracking Is Incomplete
Meta Pixel and Conversion API need to be properly installed so campaigns can optimize toward qualified actions, not blind lead-form activity.
AD BOOST GROWTH ENGINE PROPOSAL
PopAI does not need another generic agency. It needs a real Growth Engine.
Prepared for Wesley Cockrell / PopAI.tech. A premium 90-day strategy to rebuild PopAI around authority, VSL-driven conversion, tracking, omnipresent ads, CRM automation, qualification, and a future strategic fulfillment partnership.
$2K/mo
Growth Engine Rate
90 Days
Crawl → Walk → Run
3 Platforms
Meta + Google + TikTok
25%
Potential Referral Share
THE DIAGNOSIS
The offer has potential. The current system is leaking trust, data, and sales.
PopAI has a strong founder, a high-value AI/business consulting angle, and a serious desire to help companies grow. The bottleneck is that the current marketing foundation is not built to create enough trust, qualify serious buyers, or give the platforms clean conversion signals.
Brand Trust Is Too Thin
The Facebook page and front-end brand presence need credibility, content, authority, visuals, and proof before prospects feel safe booking.
Website Is Not a Sales Asset
The site needs a stronger VSL, sharper offer framing, qualification path, authority positioning, and a clear reason to book now.
Creative Is Too Basic
One weak ad angle cannot find the market. PopAI needs educational videos, hard-hitting direct-response ads, retargeting creative, and authority assets.
Buyer Qualification Is Missing
The funnel needs resistance. Prospects below the required investment threshold should be filtered or nurtured instead of filling the calendar.
Fulfillment Needs a Scalable Backend
Wesley should focus on selling, strategy, and client relationships while Ad Boost supports the technical execution where it makes sense.
PopAI Growth System — Live View
Foundation first. Then traffic. Then scale.
The recommended system connects positioning, VSL, ads, tracking, CRM, follow-up, and qualification so every step moves a prospect closer to a serious sales conversation.
Current State
- Weak tracking
- Thin brand proof
- Low-intent leads
- Single-channel dependence
With AdBoost
- Authority funnel
- Clean conversion events
- Multi-platform retargeting
- Qualified call flow
PopAI Growth Engine Dashboard
Strategic system mockup
● READY
250
Creative Variables
$3K+
Qualification Threshold
52wk
Long-Term Nurture
3X
Platform Coverage
META● Authority + Retargeting
Facebook + Instagram creative testing and warm-audience nurture.
GOOGLE● Search Intent
Capture active business owners searching for AI, automation, CRM, and growth solutions.
TIKTOK● Low-Friction Video
Test educational, polarizing, and trust-building video angles quickly.
Ad→VSL→Qualify→Book→Close ✓
THE SOLUTION
The AdBoost Connected Growth System for PopAI.tech.
We are not just launching ads. We are rebuilding PopAI into a conversion-focused authority brand with the infrastructure to attract better buyers and support future client fulfillment.
Authority
VSL
Tracking
Ads
Qualify
CRM
Follow-Up
Close
Scale
Authority Positioning
Position Wesley as the trusted AI/business growth advisor instead of another faceless automation vendor.
VSL Funnel
Use a short-form VSL to educate, build trust, explain the 90-day AI growth plan, and move serious buyers to book.
Conversion Events
Track page views, VSL engagement, booked calls, qualified leads, purchases, and retargeting audiences.
CRM Automation
Build pipelines, reminders, no-show follow-up, SMS/email nurture, and long-term sequences inside GoHighLevel.
STRATEGY MAP
A smarter path to serious buyers. Less noise. More intent.
Make PopAI look like the authority before the click.
Before ad spend scales, the brand needs a real front-end presence: optimized website, credibility assets, Facebook page trust, strategic offer, and a clear “why Wesley” positioning.
Facebook page credibility
Authority-driven website
Clear 90-day offer
Trust-building content
Turn the website into a qualification machine.
Use direct-response copy, a VSL, and pre-call questions to create enough resistance that weak-fit prospects self-select out while serious businesses move forward.
Pain-first message
$3K+ qualification threshold
VSL above booking
No-show prevention
Use each platform for the right job.
Meta builds awareness and retargeting. Google captures active intent. TikTok helps test short-form authority content and can produce surprisingly strong acquisition economics when the message is right.
Meta: creative testing
Google: search intent
TikTok: video scale
Build PopAI now. Create fulfillment leverage next.
Wesley can focus on selling, strategy, and client relationships while Ad Boost supports ads, landing pages, CRM, SEO, tracking, and creative fulfillment where it makes sense.
25% recurring referral option
$500/mo flat option
Scope-based fulfillment
Backend execution support
INVESTMENT
One recommended path. The full PopAI Growth Engine.
Based on both calls, the strongest move is the full Growth Engine — not a smaller Meta-only setup. PopAI needs authority, website optimization, tracking, omnipresence, search intent, retargeting, CRM automation, and conversion infrastructure working together.
Only Option
Recommended Engagement
Full PopAI Growth Engine
Website + Meta + Google + TikTok + CRM
$2,000/month
This builds the brand foundation, optimizes PopAI.tech, installs tracking, creates creative assets, launches omnipresent campaigns, and supports CRM automation so Wesley has a real acquisition machine instead of another disconnected ad campaign.
Website conversion optimization
Landing page/VSL strategy
Meta Ads management
Google Ads management
TikTok Ads management
Tracking + CAPI support
Static + video creative
CRM pipeline + automation
Email/SMS nurture
Bi-weekly reporting
Ad spend: separate and paid directly to each platform. Recommended starting range is $30–$100/day, then scale winners once the data supports it.
Billing: $2,000/month for the full Growth Engine engagement.
YOUR ONBOARDING PATH
Step 1: payment. Step 2: onboarding. Then we build and launch.
01
Pay $2K Growth Engine
Submit the $2,000 Growth Engine payment to activate the PopAI buildout and reserve implementation resources.
Pay $2K →02
Fill Out Onboarding
Complete the official onboarding form at www.adboost.org/onboarding so the team has the offer, access, assets, goals, and launch details.
Complete Onboarding →03
Connect Assets & Build
We connect website, Meta, Google, TikTok, GoHighLevel, domain assets, tracking, CRM automation, creative, ad copy, retargeting, and qualification.
04
Launch & Optimize
Campaigns launch using crawl-walk-run testing, followed by bi-weekly reporting, consolidation, and optimization.
THE 90-DAY PLAN
Crawl → Walk → Run. Launch clean. Optimize hard. Scale what works.
The first 90 days are about building the machine properly, collecting reliable data, improving the weak points, and putting budget behind the highest-converting angles.
01
Month 1 — Crawl
Build the Foundation
Audit the website, offer, ads, CRM, tracking, and funnel. Rebuild positioning, install core tracking, create initial creative, improve the booking flow, and launch initial campaigns.
Tracking live
Authority funnel mapped
Campaigns launched
02
Month 2 — Walk
Consolidate Data & Improve Quality
Review campaign data, identify stronger angles, refine qualification, improve follow-up, build new creative, strengthen retargeting, and adjust budget toward better-performing channels.
Cut weak ads
Improve calls
Refine CRM
03
Month 3 — Run
Scale Winners & Formalize Fulfillment
Scale winning campaigns, expand retargeting, refresh creative, build additional niche pages or offers, finalize partner fulfillment structure, and prepare PopAI for more consistent acquisition.
Scale budgets
Partner model
Next growth plan
STRATEGIC PARTNERSHIP
PopAI sells the vision. AdBoost can support the buildout.
The long-term opportunity is bigger than PopAI's own ads. Wesley can sell AI and business growth solutions while Ad Boost supports backend execution across ads, funnels, CRM, automation, SEO, tracking, and creative.
Wesley focuses on sales and client relationships
AdBoost supports fulfillment execution
25% recurring referral option
$500/month flat referral option
Scope-based client buildouts
Scalable backend for future packages
WHAT SUCCESS LOOKS LIKE
The wrong question is, “How many leads did we get?”
The better question is whether the system is producing qualified booked calls, better-fit buyers, cleaner tracking, stronger show-up rates, and a lower path to closed clients.
Cost per qualified booked call
Show-up rate
Close rate
Cost per acquired client
Revenue per acquired client
Winning offer and creative angles
FINAL RECOMMENDATION
Start with the $2K Full PopAI Growth Engine.
PopAI is too strong of an idea to be limited by weak tracking, thin credibility, and generic ads. The right move is to rebuild the machine correctly, launch clean, test aggressively, and scale with data.